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Why are case studies so effective in marketing?
We published our first marketing case study back in 2005 and I quickly realised the power of case studies as a versatile and effective marketing tactic. Why are marketing case studies so effective? Here are three reasons:
Which is the best structure for a case study?
Here’s the case study structure we’ve adopted which has proven effective: Start with a major headline that summarises the key result achieved: e.g. “Investment Property Strategist Triples Leads In 6 Months”. This gets the prospect excited about reading on.
What's the best way to send case studies?
Send case studies to your email subscribers. These emails achieve high engagement both as broadcasts, and as “drip emails” within an automation sequence. Create a print booklet of case studies to send to prospects and clients via snail mail or distribute at trade shows.
Last Update: Oct 2021
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24.10.2021 12:05
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20.10.2021 02:42
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