Cemex essay

In stepping up, CEMEX conducted a firm analysis to gauge its compatibility with its acquired firms. Strategic thinking was employed to ensure optimum performance was realized. The CEMEX way was an efficient guide for CEMEX in its acquisition and integration processes. CEMEX has significantly changed since the case study was written and revised.

Using module theory and evidence from the CEMEX case study, critically evaluate his chances of success. Lorenzo Zambrano’s bid to dominate the global market in cement manufacturing, distribution and overall profitability is the main driving force in expanding overseas through Foreign Direct Investment.

The success of CEMEX is hinged on its ability to implement its strategy, the CEMEX Way, into its acquired firm. The CEMEX Way has enabled the organization to not only attain internal growth but survive its stiff competitors. CEMEX is a thriving multinational firm owing to acquisitions and adoption of the CEMEX Way strategy.

CEMEX is a multinational cement firm, which originated from Mexico. The company, once a privately owned business with 6,500 employees had expanded to a publicly traded multinational firm (Lessard & Reavis, 2016, p. 3). The firm, through acquisition, entered the global market by establishing its presence in nations like Spain and the USA.